We were joined at our September online meeting by Joel Arber, Group Managing Director and Paul Sayles, Group Business Intelligence Manager from SUMS Consulting.
You can view the slides they shared here.
Session outline: Marketing teams: the tale of the tape
Marketing, external relations, future students...university marketing teams are not 'one-size-fits-all'. Some are narrow in focus; others fully integrated. Similarly, some are completely centralised; others highly devolved. They come in many shapes and sizes, and after all, "it's what you do with it that counts". But as the sector battles challenges on multiple fronts, the resources that go into marketing et al - and the efficiency and effectiveness of those resources - are under more scrutiny than ever.
With recent experience of undertaking a wide range of target operating model reviews and benchmarking exercises looking at marketing and student recruitment teams, SUMS Consulting will lift the lid on the trends we're seeing across the sector. Drawing on both quantitative data and in-depth conversations with marketing leaders in HE, this interactive session will look at the good, the bad and the ugly of organisational design in university marketing. We'll get your input on what in your operating model works well at your university - and just as importantly, what doesn't. How will you measure up?
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Pamela Agar
Co-Executive Director - CASE Europe
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